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Please note that this content has been automatically translated. The original German version can be found here.

We are very pleased about your interest in our company and offer. The protection of privacy and the preservation of the personal rights of our customers, business partners and respondents are essential principles for EARSandEYES GmbH, operators of this website. To ensure the highest level of transparency and security, our privacy policy below informs you of what information we collect for what purpose, how we protect that information, and what rights and protections you have.

1. Basics to protect your data at EARSandEYES

We adhere strictly to the legal requirements for the protection of personal data and commit ourselves as a market research institute to the quality standards of the professional associations (BVM, ADM, ESOMAR).

We use the latest technical and organizational security measures to protect your privacy.

Type and scope of data processing

In principle, we process personal data of our users only insofar as this is necessary to provide a functioning website as well as our content and services. Personal data is all data that personally identifies you.

When you visit our website, technical data is automatically collected by our IT systems and, if necessary, data (“cookies”) are stored on your computer that facilitate the use of our services. You can prevent the storage of cookies through settings in your web browser (more under “Use of cookies” and “Used cookies and third-party features“).

Other information is collected as you voluntarily share it with us. Some functions on this website, such as contact forms and newsletter subscription require the submission of certain personal data in order to provide you with the respective function.

All data collection will be explained separately in detail below.

We will never knowingly collect personal information from anyone under the age of 16 without the consent of the legal guardian. We ask persons under the age of 16 not to provide us with any personal information without the consent of their legal guardians.

Use and disclosure of data

Personal data will be stored and processed solely for the specified purposes and will not be passed on to third parties without your express consent, unless we are required to do so by law or by court order.

We reserve the right to transfer your personal data to authorized sources without your consent, if necessary, in order to defend ourselves against attacks which constitute criminal offenses or which are likely to impair or cancel the functionality of our website.

Deletion of data

We only store your personal data for as long as necessary. We will delete the personal data relating to you or restrict its processing if the purpose for storage no longer applies, or at your request.

If deletion conflicts with statutory retention periods (such as commercial or tax obligations), the data will be kept locked as required and will not be processed for other purposes. After expiration of the deadline, the data will be deleted, unless there is a need for further storage of the data for a contract or fulfillment of the contract.

2. Persons responsible and Data Protection Officer

For questions we are happy to help.

The responsible body for the collection and processing of your personal data on this website is EARSandEYES GmbH, represented by Susanne Maisch and Frank Lüttschwager, Oberstraße 14 B, 20144 Hamburg, phone: +49 40/822 240-0, e-mail:

Responsible body is the natural or legal person who, alone or in concert with others, decides on the purposes and means of processing personal data.

External Data Protection Officer

We have appointed a legally required data protection officer for our company:

Thilo Noack
Shared IT Professional

3. Your rights

Your rights as a user

If personal data is processed by you, you are the person concerned within the meaning of the GDPR and you are entitled to the following rights vis-à-vis the person responsible.

To exercise your rights or if you have any questions, you can contact the responsible person at any time. Simply send an e-mail to . Or use our other contact channels; you can find them directly here above under 2. and in the imprint.

Right to information (Art. 15 GDPR):

You have the right to free information about your stored personal data, their origin and recipient and the purpose of the data processing at any time within the scope of the valid legal regulations.

Right to rectification (Art. 16 GDPR):

You have the right to have incorrect personal data corrected.

Right to deletion (Art. 17 GDPR):

You have the right to delete your data in particular after expiry of the legally prescribed retention periods.

Right to limitation of processing (Art. 18 GDPR):

You have the right to request the restriction of the processing of your personal data if the data processing is unlawful, if you dispute the accuracy of the data collected or if you have lodged an objection to the processing. You may also request a limitation of the processing if the data are subject to a deletion obligation due to the purpose for which they were collected, but you need them to assert legal claims.

Right of revocation (Art. 7 GDPR):

If you give us your consent, you can revoke it at any time. For this purpose, an informal e-mail notification to us is sufficient. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right of objection (Art. 21 GDPR):

You have the right to object to the future processing of your personal data if such processing is carried out on the basis of Art. 6 para. 1 lit. e or f GDPR. If you file an objection, we will no longer process your affected personal data unless we can prove compelling reasons for the processing worthy of protection which outweigh your interests, rights and freedoms or the processing serves the assertion, exercise or defence of legal claims.

Right to data transferability (Art. 20 GDPR):

You have the right to have data which we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible person, this will only be done as far as it is technically feasible.

Right of appeal (Art. 77 GDPR):

In the event of infringements of data protection law, the data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, workplace or the place where the alleged infringement is suspected.

4. Collection and use of data

Automatic data collection in server log files

When visiting this website, the provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits. These are:

  • Browser type and browser version
  • Operating system used
  • Used terminal
  • Visited pages and content
  • Transferred datasets
  • Referring page (Referrer URL)
  • Date and time of your access
  • Host name of the accessing computer (IP address)

Storage in log files is done to ensure the functionality of the website. In addition, we use this data in aggregated form for general statistical analysis and optimization of our website. The data is not linked to other data sources and can not be assigned to specific persons.

The basis for data processing is Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in the technically error-free presentation and optimisation of our website – for this purpose, the server log files must be recorded.

Contact via e-mail, telephone, mail

You have the possibility to contact us via our contact data, e.g. by e-mail or telephone. Unless otherwise agreed, we store and use the data transmitted by you in these ways (e.g. name, e-mail address) exclusively for processing your enquiry and in the event of follow-up questions. We do not pass on this data without your consent.

The data remains with us until you request deletion, revoke your consent to storage or the purpose for data storage no longer applies. Mandatory legal provisions – in particular retention periods – remain unaffected. Also contractual obligations remain unaffected if the data are necessary for the fulfilment of a contract or for the implementation of pre-contractual measures.

The processing of the data transmitted when you contact us is based on Art. 6 para. 1 lit. b GDPR if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of enquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR). Your consent may be revoked at any time.

Job applications

If you send us an application, we process your associated personal data (e.g. contact data, application documents, notes taken during job interviews, etc.) insofar as this is necessary for a decision on the establishment of an employment relationship.

The legal basis for this is § 26 BDSG-neu according to German law (initiation of an employment relationship), Art. 6 para. 1 lit. b GDPR (general contract initiation) and – if you have given your consent – Art. 6 para. 1 lit. a GDPR. Consent may be revoked at any time. Your personal data will only be passed on within our company to persons who are involved in the processing of your application.

If the application is successful, the data submitted by you will be stored in our data processing systems on the basis of § 26 BDSG-neu and Art. 6 Para. 1 lit. b GDPR for the purpose of carrying out the employment relationship.

If we are unable to offer you a job, if you reject a job offer or if we withdraw your application, we reserve the right to keep the data you have submitted with us for up to 6 months from the end of the application procedure (rejection or withdrawal of the application) on the basis of our legitimate interests (Art. 6 para. 1 letter f DSGVO). Afterwards, the data will be deleted and the physical application documents destroyed. The storage serves in particular as evidence in the event of a legal dispute. If it is evident that the data will be required after the 6-month period has expired (e.g. due to an imminent or pending legal dispute), the data will only be deleted when the purpose for further storage no longer applies.

A longer storage period can also take place if you have given your consent (Art. 6 para. 1 lit. a DSGVO) or if legal storage obligations prevent deletion.

Marketing / Newsletter data

On our website you have the possibility to request documents (e.g. study results, whitepapers or guides) as downloads. The prerequisite for obtaining these materials is usually the subscription to our e-mail newsletter. Our free newsletter informs you at least once a month about our activities, current studies and other topics related to market research. You also have the option of registering for the newsletter using the appropriate forms without downloading.

To sign up for the newsletter, we need a valid e-mail address from you, as well as information that allows us to verify that you are the owner of the e-mail address provided and agree to receive our e-mails (“Double opt-in method”). At the same time, we store your current IP address as well as the date and time of registration in case of misuse. Further data are not collected or only on a voluntary basis. We use this data solely for the stated purpose, namely the sending of the newsletter and, if necessary, the requested download document, and do not pass it on to third parties without your consent.

Use of the newsletter service provider CleverReach

For subscribing to and sending newsletters and download offers, we use CleverReach, a service with which newsletter delivery can be organized and analyzed. Provider is CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede.

The data transmitted by you for the purpose of download request and newsletter subscription (e.g. e-mail address) will be stored on CleverReach’s servers in Germany or Ireland.

Your data will be saved by us until you cancel your subscription and will be deleted from our servers as well as from the servers of CleverReach after cancellation of the newsletter subscription. For more information, see the CleverReach Privacy Policy at

Note: There are cases where we forward the newsletter recipients to pages on the CleverReach website, such as when opening the newsletter in the web browser. In this context, we point out that CleverReach websites may use web analytics tools that we have no control over.

Reception of personalized content

When subscribing to the newsletter, you have the additional opportunity to give us consent to receive personalized content. In the event of your consent, you allow us to collect and analyze certain data relating to your use of our newsletter offer. These are:

  • e-mails opened by you
  • Time of opening
  • used e-mail client
  • Links clicked in newsletter emails
  • if applicable, actions taken after the click on our website (e.g. downloads)

The collected data serve us to tailor newsletter content to your individual interests. The processing of this information is largely automated; a disclosure to third parties does not occur.

Note: Even without your consent to receiving personalized content, CleverReach may, for technical reasons, be able to identify certain characteristics of your newsletter usage behavior. We have no influence on this.

For more information on how CleverReach analyzes newsletter data, visit

Unsubscribe newsletter (revocation of consent)

If you want to completely prevent a data analysis by CleverReach, you must unsubscribe from the e-mail newsletter. For this we provide in each newsletter message a corresponding link. Alternatively, you may revoke your consent to the reception of the newsletter or the collection of data for sending personalized content at any time for the future by sending an informal e-mail to us or by posting a message through our contact form free of charge. In this way, you can also exercise your right of opposition if the processing takes place on the basis of our legitimate interests.

The data entered in the newsletter registration form will be processed on the basis of your consent (Art. 6 para. 1 lit. a GDPR). The processing of your data for sending personalised content is based on your additional consent (Art. 6 para. 1 lit. a GDPR). The use of the newsletter service provider CleverReach, the performance of statistical surveys and analyses as well as the logging of the registration procedure are based on Art. 6 para. 1 lit. f GDPR. Our legitimate interests are to use a user-friendly and secure newsletter and e-mail system that serves our business interests as well as the users’ expectations.

If you purchase services on our website, your e-mail address may be used by us to send a newsletter. In such a case, the newsletter will only consist of direct advertisement for our own similar services. The legal basis for sending the newsletter as a result of the sale of goods or services is para. 7 lit. 3 UWG. You can object to receiving direct mail at any time by sending us an informal e-mail.

Data Processing: We have entered into an agreement with CleverReach for the processing of personal data and fully implement the strict requirements of the German data protection authorities when using CleverReach.

Use of cookies

When using this website, so-called “cookies” are set. Cookies are small text files that are stored on your computer by your browser. Cookies do not harm your computer and do not contain viruses. Cookies are designed to allow the visitor a more personalized presentation of the site, to make our offer more user-friendly, effective and secure.

Most of the cookies we use are so-called “session cookies”. After leaving the page and closing your browser, these cookies are usually automatically deleted. Other cookies remain stored on your device until you delete them. These cookies allow us to recognize your browser the next time you visit.

You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies and enable the automatic deletion of cookies when closing the browser. However, you may not be able to access the full functionality of our website. For information on the cookie settings of your browser, please refer to the corresponding help / info pages of your browser.

Telecommunications Telemedia Data Protection Act (TTDPA): The legal basis for the storage and retrieval of information in the end user’s terminal equipment is consent, according to § 25 para. 1 p. 1 TTDPA. This consent is requested when the website is called up. According to § 25 para. 2 no. 2 TTDPA, consent is not required if the storage of information in the end user’s terminal equipment or access to information already stored in the end user’s terminal equipment is absolutely necessary in order for the provider of a telemedia service to provide a telemedia service expressly requested by the user. You can see from the cookie settings which cookies are to be classified as absolutely necessary (often also referred to as “technically necessary cookies”) and therefore fall under the exemption of § 25 para. 2 TTDPA and thus do not require consent. Please note that the legal basis for the downstream processing of personal data then results from the GDPR. You will find the relevant legal basis for the processing of personal data on this website in the further course of this data protection notice.

Cookies that are required to carry out the electronic communication process or to provide certain functions that you wish to use are based on Art. 6 para. 1 lit. f GDPR saved. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of its services. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the consent can be revoked at any time.

To analyze website visits and optimize our offerings, we use services of other companies on our site, storing so-called “third-party cookies”. These are treated separately in this Privacy Policy under “Used cookies and third-party features. We’d like to draw your attention to the possibility that you can manage many online advertising cookies from companies through these websites: (for the European area) and (US).

You can customize the selection of cookies you accept using the following link: Change Cookie Preferences

5. Organizational and technical safety precautions

We treat your personal data strictly confidentially and in accordance with the statutory data protection regulations and this privacy policy. All our employees have been committed to confidentiality. The access rights to internal applications are limited to the immediate needs of the individual functional areas; the access requires individual authentication.

Our safety precautions are state-of-the-art and comply with high, recognized industry standards. Our servers are located in Germany and are subject to the strict German standards for data protection and security.

To ensure that the data that you wish to transmit to us (e.g. via the contact form) is not read by third parties, we have activated TLS encryption on our site. An encrypted connection can be recognized by the “https://” and the lock symbol in your browser bar. We point out, however, that complete protection against access by third parties in internet-based data transmission is not possible.

External Hosting

This website is hosted by an external service provider (hoster). Personal data collected on this website is stored on the host’s servers. This may include IP addresses, contact requests, meta and communication information, contract information, contact information, names, web page views, and other information generated by a website.

In order to guarantee processing in compliance with data protection regulations, we have concluded an order processing contract with our hoster. Our hoster will only process your data to the extent necessary to fulfill its service obligations and follow our instructions regarding this data.

6. Links to other websites

Our website contains links to other websites to which this privacy statement does not extend. The linked external sites each have their own privacy policies and procedures that we have no control over.

Social media

Our website links to social networking services such as LinkedIn, Twitter, and XING. We have not integrated any social plugins of the service providers, therefore no data is transmitted to the social media providers when visiting our website. Only when you click on one of the links or linked graphics, data is transmitted to the respective service provider and stored by them. If you do not want social media providers to collect data about and associate them with your membership data, please log out of your social media account before clicking social media links. For further information on the collection, processing, use as well as your rights and protection options, please refer to the privacy statements of the individual social media providers under 9. “Online Presence in Social Media”.

7. Used cookies and third-party features

Visualization of results with Datawrapper

With the software of Datawrapper we can visualize the results of the surveys. We integrate these visualizations into our website via an interface (API) from Datawrapper. To the privacy policy of Datawrapper.

Web analytics by Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyse the behaviour of website visitors. In doing so, the website operator receives various usage data, such as page impressions, length of stay, operating systems used and the origin of the user. This data may be summarized by Google in a profile which is assigned to the respective user or his terminal device.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google on the use of this website is usually anonymised and transferred to a Google server in the USA and stored there.

For the purpose of providing these functions, Google Analytics stores three cookies on the user’s device:

  • _ga (lifetime: 2 years): This cookie is used to distinguish individual website users.
  • _gid (lifetime: 24 hours): This cookie is also used to distinguish individual website users.
  • _gat (lifetime: 1 minute): This cookie is used to throttle the request rate.

IP anonymization

We have activated the IP anonymization function on this website. This means that your IP address will be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet. According to Google, the IP address transmitted by your browser within the scope of Google Analytics is not combined with other data from Google.

Disable/object to data collection by Google Analytics

You can generally prevent the storage of cookies by adjusting your browser software accordingly.

You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link:

You can prevent the collection by Google Analytics by flipping the following switch. An opt-out cookie will be set that prevents the collection of your data during future visits to this website.


You can find more information about how Google Analytics uses user data at and

Data stored by Google at the user and event level that is linked to cookies, user IDs (e.g. UserID) or advertising IDs (e.g. DoubleClick cookies, Android advertising ID) is anonymised or deleted after 14 months. Details can be found under the following link:

The storage of Google Analytics cookies is based on your consent in the sense of Art. 6 para. 1 lit. a DSGVO. You can revoke your consent for the future at any time. Here under “Stop web analysis by Google Analytics” you can make appropriate settings, i.e. deactivate tracking cookies.

Data processing

We have concluded a data processing agreement with Google and, as appropriate safeguards, EU standard contractual clauses ( and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms in Google (keyword targeting). Furthermore, targeted advertisements can be played out on the basis of the user data available at Google (e.g. location data and interests) (target group targeting). We as website operators can evaluate this data quantitatively, for example by analyzing which search terms led to the display of our ads and how many ads led to corresponding clicks.

The use of Google Ads is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in marketing his service products as effectively as possible.

Google reCAPTCHA

We use “Google reCAPTCHA” (hereafter “reCAPTCHA”) on our websites. Provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Irland.

With reCAPTCHA we want to check whether the data entry is done in a contact form on our website by a human or by an automated program. For this purpose, reCAPTCHA analyzes the behavior of the website visitor according to various characteristics as soon as the website visitor enters the website. For analysis, reCAPTCHA evaluates various information (for example, the IP address, the website visitor’s visit time on the website, or user mouse movements). The data collected during the analysis will be forwarded to Google.

For more information about Google reCAPTCHA, please see the Google Privacy Policy and the Google Terms of Use at the following links: and

Data processing is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting his web offers from abusive automated spying and from SPAM.

Video offers from YouTube

Our website uses plugins from YouTube. The website is operated by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

EARSandEYES uses the “extended privacy mode” when integrating the videos. According to YouTube, this mode ensures that YouTube does not store any information about visitors to this website before they view the video. However, YouTube’s advanced privacy mode does not necessarily preclude the sharing of information with YouTube partners. YouTube connects to the Google DoubleClick network whether or not you’re watching a video.

When you start a YouTube video on our site, it connects to YouTube’s servers. This will tell the YouTube server which of our pages you’ve visited. If you are logged in to your YouTube account, you can allow YouTube to associate your surfing behaviour directly with your personal profile. You can prevent this by logging out of your YouTube account.

YouTube can also store various cookies on your device after you start a video. YouTube can use these cookies to obtain information about visitors to this website. This information is used, among other things, to collect video statistics, improve usability and prevent fraud. The cookies remain on your device until you delete them.

If necessary, after the start of a YouTube video, further data processing operations may be triggered over which we have no control. For more information about how we handle user data, please see YouTube’s privacy policy at

The use of YouTube is based on your consent (Art. 6 para. 1 lit. a GDPR) to store cookies. The consent can be revoked at any time for the future.

8. Privacy notice for online video tools, video conferences and webinars

We would like to inform you below about the processing of personal data in connection with the use of Zoom, Teams, GotoMeeting, Join Me and Skype.

Purpose of processing: we use the above tools to conduct surveys, group discussions, online meetings, video conferences and/or interviews (hereinafter: “Online Meetings”).

The data controller for data processing directly related to the conduct of “Online Meetings” continues to be EARSandEYES GmbH.

Where we use online video tools, we have concluded order processing contracts with the providers and – where the providers are located outside the EU or the EEA (European Economic Area) – standard EU contracts, including additional measures to ensure compliance with the level of data protection in the third country after reviewing the legal situation there.

Note: Insofar as you access the website of the providers to set up a customer account or access via user ID of the video tools, the respective provider is responsible for the data processing of the provision. EARSandEYES is responsible for the processing of the data processed by the “OnlineMeetings”. If you have any questions, please feel free to contact our data protection officer (for contact details, see 2. Responsible parties and data protection officers).

Links to providers: (Microsoft) (Zoom) (GoTo Meeting) (JoinMe)

What data is processed?

Various types of data are processed during use. The scope of the data also depends on the data you provide before or during participation in an “online meeting”.

The following personal data are subject to processing:

User details: first name, last name, telephone (optional), e-mail address, password (if “single sign-on” is not used), profile picture (optional), department (optional).

Meeting metadata: Topic, description (optional), attendee IP addresses, device/hardware information.

If recording (optional): MP4 file of all video, audio and presentation recordings, M4A file of all audio recordings, text file of online meeting chat.

For dial-in with the telephone: information on the incoming and outgoing call number, country name, start and end time. If necessary, further connection data such as the IP address of the device can be stored.

Text, audio and video data: You may have the opportunity to use the chat, question or survey functions in an “online meeting”. To this extent, the text entries you make are processed in order to display them in the “online meeting” and, if necessary, to log them. In order to enable the display of video and the playback of audio, the data from the microphone of your terminal device and from any video camera of the terminal device will be processed accordingly for the duration of the meeting. You can turn off or mute the camera or microphone yourself at any time via the applications.

To participate in an “online meeting” or to enter the “meeting room”, you must at least provide information about your name.

Scope of processing

We use the above video tools to conduct “online meetings”. If we want to record “online meetings”, we will transparently inform you in advance and – if necessary – ask for consent. The fact of the recording will also be displayed to you in the
If it is necessary for the purposes of logging the results of an “online meeting”, we will log the chat content. However, this will usually not be the case.

If you are registered as a user with the respective tools, then reports on “online meetings” (meeting metadata, telephone dial-in data, questions and answers in webinars, survey function in webinars) may be stored by the provider for up to one month.

Automated decision-making within the meaning of Art. 22 DSGVO is not used.

Legal basis for data processing

Incidentally, the legal basis for data processing when conducting “online meetings” is Art. 6 (1) lit. b) DSGVO, insofar as the “meetings” are conducted within the framework of contractual relationships.

Should no contractual relationship exist, the legal basis is Art. 6 para. 1 lit. a) DSGVO. Your consent.

Recipients / passing on of data

Personal data processed in connection with participation in “Online Meetings” will generally not be disclosed to third parties unless it is intended for disclosure. Please note that content from “online meetings”, as with face-to-face meetings, is often used precisely to exchange information with customers.

9. Updates

Our privacy policy may change as a result of legal requirements and the evolution of our website and related new services, technical procedures or data protection measures. We therefore reserve the right to change this declaration at any time to reflect the changes. This version contains the current status of April 2022.

10. Online presence in Social Media

We maintain publicly accessible profiles on social networks. The social networks we use in detail can be found below.

Social networks such as Facebook, Twitter, LinkedIn etc. can usually analyze your user behavior comprehensively when you visit their website or a website with integrated social media content (e.g. like buttons or advertising banners). When you visit our social media sites, numerous data protection-relevant processing processes are triggered. In detail:

If you are logged into your social media account and visit our social media presence, the operator of the social media portal can assign this visit to your user account. However, your personal data may also be collected if you are not logged in or do not have an account with the respective social media portal. In this case, this data collection takes place, for example, via cookies that are stored on your terminal device or by recording your IP address.

With the help of the data collected in this way, the operators of the social media portals can create user profiles in which your preferences and interests are stored. In this way, interest-related advertising can be displayed inside and outside the respective social media presence. If you have an account with the respective social network, interest-related advertising can be displayed on all devices on which you are logged in or were logged in.

Please also note that we cannot track all processing on the social media portals. Depending on the provider, the operators of the social media portals may be able to carry out further processing operations. Details on this can be found in the terms of use and data protection regulations of the respective social media portals.
Our social media appearances are intended to guarantee the most comprehensive possible presence on the Internet. This is a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. The analysis processes initiated by the social networks may be based on different legal bases, which must be stated by the operators of the social networks (e.g. consent within the meaning of Art. 6 para. 1 lit. a GDPR).

Person responsible and assertion of rights

If you visit one of our social media sites (e.g. Facebook), we are jointly responsible with the operator of the social media platform for the data processing processes triggered during this visit. You can assert your rights (information, correction, deletion, restriction of processing, data transferability and complaint) both against us and against the operator of the respective social media portal (e.g. against Facebook).

Please note that despite our joint responsibility with the social media portal operators, we do not have full influence on the data processing procedures of the social media portals. Our options are largely based on the corporate policy of the respective provider.

Storage period

The data collected directly by us via the social media presence is deleted from our systems as soon as the purpose for its storage no longer applies, you request us to delete, your consent to storage revoke or the purpose for data storage no longer applies. Stored cookies remain on your end device until you delete them. Mandatory legal provisions – in particular retention periods – remain unaffected.

We have no influence on the storage period of your data, which is stored by the operators of the social networks for their own purposes. For details, please contact the operators of the social networks directly (e.g. in their privacy policy, see below).

Social networks in detail


We use the short message service Twitter. The provider is Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland.

You can customize your Twitter privacy settings in your user account. Click on the following link and log in:

Please refer to Twitter’s privacy policy for details:


We have a profile on XING. The provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany. Please refer to XING’s Privacy Policy for details on how we handle your personal data:


We have a profile at LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

LinkedIn uses advertising cookies. If you would like to disable LinkedIn advertising cookies, please use the following link:

For details on how we handle your personal data, please refer to LinkedIn’s privacy policy:

We have entered into a shared responsibility agreement with LinkedIn. You can view this here: In this agreement, LinkedIn has taken over the processing of inquiries based on data subject rights. If data subject rights are asserted against us, we will forward them to LinkedIn in accordance with the agreement.


We have a profile on YouTube. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

For details on how they handle your personal information, please see the YouTube Privacy Policy:


We have a profile on Facebook. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. According to Facebook, the data collected is also transferred to the USA and other third countries.

We have concluded an agreement with Facebook on joint responsibility for processing data (Controller Addendum). This agreement specifies the data processing operations for which we or Facebook is responsible when you visit our Facebook fan page. You can view this agreement at the following link:

You can adjust your advertising settings independently in your user account. To do so, click on the following link and log in: For further details, please refer to Facebook’s privacy policy:

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