Privacy policy

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Please note that this content has been automatically translated. The original German version can be found here.

We are very pleased about your interest in our company and offer. The protection of privacy and the preservation of the personal rights of our customers, business partners and respondents are essential principles for EARSandEYES GmbH, operators of this website. To ensure the highest level of transparency and security, our privacy policy below informs you of what information we collect for what purpose, how we protect that information, and what rights and protections you have.

1. Basics to protect your data at EARSandEYES

We adhere strictly to the legal requirements for the protection of personal data and commit ourselves as a market research institute to the quality standards of the professional associations (BVM, ADM, ESOMAR).

We use the latest technical and organizational security measures to protect your privacy.

Type and scope of data processing

In principle, we process personal data of our users only insofar as this is necessary to provide a functioning website as well as our content and services. Personal data is all data that personally identifies you.

When you visit our website, technical data is automatically collected by our IT systems and, if necessary, data (“cookies”) are stored on your computer that facilitate the use of our services. You can prevent the storage of cookies through settings in your web browser (more under “Use of cookies“).

Other information is collected as you voluntarily share it with us. Some functions on this website, such as contact forms and newsletter subscription require the submission of certain personal data in order to provide you with the respective function.

All data collection will be explained separately in detail below.

We will never knowingly collect personal information from anyone under the age of 16 without the consent of the legal guardian. We ask persons under the age of 16 not to provide us with any personal information without the consent of their legal guardians.

Use and disclosure of data

Personal data will be stored and processed solely for the specified purposes and will not be passed on to third parties without your express consent, unless we are required to do so by law or by court order.

We reserve the right to transfer your personal data to authorized sources without your consent, if necessary, in order to defend ourselves against attacks which constitute criminal offenses or which are likely to impair or cancel the functionality of our website.

Deletion of data

We only store your personal data for as long as necessary. We will delete the personal data relating to you or restrict its processing if the purpose for storage no longer applies, or at your request.

If deletion conflicts with statutory retention periods (such as commercial or tax obligations), the data will be kept locked as required and will not be processed for other purposes. After expiration of the deadline, the data will be deleted, unless there is a need for further storage of the data for a contract or fulfillment of the contract.

2. Responsible and Data Protection Officer

For questions we are happy to help.

The responsible body for the collection and processing of your personal data on this website is EARSandEYES GmbH, represented by Susanne Maisch and Frank Lüttschwager, Oberstraße 14 B, 20144 Hamburg, phone: +49 40/822 240-0, e-mail:

Responsible body is the natural or legal person who, alone or in concert with others, decides on the purposes and means of processing personal data.

Data Protection Commissioner

We have appointed a legally required data protection officer for our company:

Ulrike Spanknöbel
Oberstraße 14 B
20144 Hamburg

Phone: +49 40/822 240 – 0

3. Your rights

Right to information, correction, blocking, deletion: You have the right to free information on your stored personal data, their origin, recipients and the purpose of the data processing and a right to correct incorrect data in the context of applicable law, restriction of processing or deletion of your personal data.

Right of withdrawal: You can contact us at any time to revoke any consent given to us. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right of objection: You can object to the future processing of your personal data in accordance with legal requirements at any time. The objection may in particular be made against processing for direct marketing purposes.

Right to Data Portability: You have the right to have data processed by us on the basis of your consent or in fulfillment of a contract handed over to yourself or to a third party in a standard, machine-readable format. If you require the direct transfer of data to another person in charge, this will only be done to a technically feasible extent.

Exercise of your rights: Please contact us by e-mail or mail at the above addresses for further information on privacy issues. If you see any of your rights violated by this website, please contact us immediately for clarification and correction.

Right to complain: In case of violations of data protection law, the persons concerned have a right of appeal to the responsible supervisory authority. The competent supervisory authority in matters of data protection law is the state data protection officer of the federal state in which our company is based: Hamburg, Germany. A list of the data protection officers as well as their contact data can be taken from the following link:

4. Collection and use of data

Automatic data collection in server log files

When visiting this website, the provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits. These are:

  • Browser type and browser version
  • Operating system used
  • Used terminal
  • Visited pages and content
  • Transferred datasets
  • Referring page (Referrer URL)
  • Date and time of your access
  • Host name of the accessing computer (IP address)

Storage in log files is done to ensure the functionality of the website. In addition, we use this data in aggregated form for general statistical analysis and optimization of our website. The data is not linked to other data sources and can not be assigned to specific persons.

The basis for data processing is Art. 6 para. 1 lit. b GDPR, which allows the processing of data to fulfill a contract or pre-contractual measures.

Data transmission through the contact form

You have the possibility to contact us via a contact form on our website or via our e-mail address. The data transmitted by you in these ways (e.g. name, e-mail address, application documents) are stored and used, unless otherwise agreed, exclusively for the processing of your request and in case of follow-up questions. We will not share this information without your consent. You can object to the storage of your personal data at any time. In such a case, the conversation cannot continue.

The data remain with us until you ask us for deletion or the purpose for the data storage ceases to exist. Mandatory statutory provisions – especially retention periods – remain unaffected. Contractual obligations shall also remain unaffected if the data are necessary to fulfill a contract or to carry out pre-contractual measures.

The processing of the data transmitted when you contact us is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in enabling the user to establish contact and receive guidance. If the contact is aimed at the conclusion of a contract, additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR (processing to fulfill a contract or pre-contractual measures).

Marketing / Newsletter data

On our website you have the possibility to request documents (e.g. study results, whitepapers or guides) as downloads. The prerequisite for obtaining these materials is usually the subscription to our e-mail newsletter. Our free newsletter informs you at least once a month about our activities, current studies and other topics related to market research. You also have the option of registering for the newsletter using the appropriate forms without downloading.

To sign up for the newsletter, we need a valid e-mail address from you, as well as information that allows us to verify that you are the owner of the e-mail address provided and agree to receive our e-mails (“Double opt-in method”). At the same time, we store your current IP address as well as the date and time of registration in case of misuse. Further data are not collected or only on a voluntary basis. We use this data solely for the stated purpose, namely the sending of the newsletter and, if necessary, the requested download document, and do not pass it on to third parties without your consent.

Use of the newsletter service provider CleverReach

For subscribing to and sending newsletters and download offers, we use CleverReach, a service with which newsletter delivery can be organized and analyzed. Provider is CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede.

The data transmitted by you for the purpose of download request and newsletter subscription (e.g. e-mail address) will be stored on CleverReach’s servers in Germany or Ireland.

Your data will be saved by us until you cancel your subscription and will be deleted from our servers as well as from the servers of CleverReach after cancellation of the newsletter subscription. For more information, see the CleverReach Privacy Policy at

Note: There are cases where we forward the newsletter recipients to pages on the CleverReach website, such as when opening the newsletter in the web browser. In this context, we point out that CleverReach websites may use web analytics tools that we have no control over.

Reception of personalized content

When subscribing to the newsletter, you have the additional opportunity to give us consent to receive personalized content. In the event of your consent, you allow us to collect and analyze certain data relating to your use of our newsletter offer. These are:

  • e-mails opened by you
  • Time of opening
  • used e-mail client
  • Links clicked in newsletter emails
  • if applicable, actions taken after the click on our website (e.g. downloads)

The collected data serve us to tailor newsletter content to your individual interests. The processing of this information is largely automated; a disclosure to third parties does not occur.

Note: Even without your consent to receiving personalized content, CleverReach may, for technical reasons, be able to identify certain characteristics of your newsletter usage behavior. We have no influence on this.

For more information on how CleverReach analyzes newsletter data, visit

Unsubscribe newsletter (revocation of consent)

If you want to completely prevent a data analysis by CleverReach, you must unsubscribe from the e-mail newsletter. For this we provide in each newsletter message a corresponding link. Alternatively, you may revoke your consent to the reception of the newsletter or the collection of data for sending personalized content at any time for the future by sending an informal e-mail to us or by posting a message through our contact form free of charge. In this way, you can also exercise your right of opposition if the processing takes place on the basis of our legitimate interests.

The processing of the data entered into the registration form is based on your consent (Article 6 (1) (a) GDPR). The use of the newsletter service provider CleverReach, the performance of statistical surveys and analyses as well as the logging of the registration procedure are based on Art. 6 para. 1 lit. f GDPR. Our legitimate interests are to use a user-friendly and secure newsletter and e-mail system that serves our business interests as well as the users’ expectations.

If you purchase services on our website, your e-mail address may be used by us to send a newsletter. In such a case, the newsletter will only consist of direct advertisement for our own similar services. The legal basis for sending the newsletter as a result of the sale of goods or services is para. 7 lit. 3 UWG. You can object to receiving direct mail at any time by sending us an informal e-mail.

Data Processing: We have entered into an agreement with CleverReach for the processing of personal data and fully implement the strict requirements of the German data protection authorities when using CleverReach.

Data transmission through the comment function

If you want to leave feedback on our site, you must provide personal information (name, e-mail address) that will be used exclusively for this purpose. Your e-mail address will not be published and will not be disclosed to third parties without your consent. The comments and associated data are stored and remain visible on our website for all visitors until the commented content has been completely deleted or the comments must be deleted for legal reasons.

The comments are stored on the basis of Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in providing an engaging online offering with interactive features that provide the opportunity for professional exchange and free expression of users.

Use of cookies

When using this website, so-called “cookies” are set. Cookies are small text files that are stored on your computer by your browser. Cookies do not harm your computer and do not contain viruses. Cookies are designed to allow the visitor a more personalized presentation of the site, to make our offer more user-friendly, effective and secure.

Most of the cookies we use are so-called “session cookies”. After leaving the page and closing your browser, these cookies are usually automatically deleted. Other cookies remain stored on your device until you delete them. These cookies allow us to recognize your browser the next time you visit.

You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies and enable the automatic deletion of cookies when closing the browser. However, you may not be able to access the full functionality of our website. For information on the cookie settings of your browser, please refer to the corresponding help / info pages of your browser.

Cookies that are required to carry out the electronic communication process or to provide certain functions that you wish to use are based on Art. 6 para. 1 lit. f GDPR saved. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of its services.

To analyze website visits and optimize our offerings, we use services of other companies on our site, storing so-called “third-party cookies”. These are treated separately in this Privacy Policy under “Used cookies and third-party features. We’d like to draw your attention to the possibility that you can manage many online advertising cookies from companies through these websites: (for the European area) and (US).

5. Organizational and technical safety precautions

We treat your personal data strictly confidentially and in accordance with the statutory data protection regulations and this privacy policy. All our employees have been committed to data secrecy. The access rights to internal applications are limited to the immediate needs of the individual functional areas; the access requires individual authentication.

Our safety precautions are state-of-the-art and comply with high, recognized industry standards. Our servers are located in Germany and are subject to the strict German standards for data protection and security.

To ensure that the data that you wish to transmit to us (e.g. via the contact form) is not read by third parties, we have activated TLS encryption on our site. An encrypted connection can be recognized by the “https://” and the lock symbol in your browser bar. We point out, however, that complete protection against access by third parties in internet-based data transmission is not possible.

6. Links to other websites

Our website contains links to other websites to which this privacy statement does not extend. The linked external sites each have their own privacy policies and procedures that we have no control over.

Social media

Our website links to social networking services such as Google+, LinkedIn, Twitter, and XING. We have not integrated any social plugins of the service providers, therefore no data is transmitted to the social media providers when visiting our website. Only when you click on one of the links or linked graphics, data is transmitted to the respective service provider and stored by them. If you do not want social media providers to collect data about and associate them with your membership data, please log out of your social media account before clicking social media links. For more information on collection, processing, use and your rights and protections, please refer to the privacy statements of each social media service provider.

7. Used cookies and third-party features

Web analytics by Google Analytics

This website uses functions of the web analytics service Google Analytics. Provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

Google Analytics uses cookies. These are text files that are stored on your computer and stored by your browser. The information generated by cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. On behalf of EARSandEYES, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website activity and internet usage to the website operator.

IP anonymization

We have activated the function IP anonymization on this website. As a result, your IP address will be truncated by Google within member states of the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. According to Google, the IP address provided by Google Analytics within the scope of Google Analytics will not be merged with other data provided by Google.

Prevention of data collection by Google Analytics

In principle, you can prevent the storage of cookies by setting your browser software accordingly; however, we point out that in this case you may not be able to fully use all features of this website. You may also prevent the transmission to Google of the data generated by Google Analytics cookies and related to your use of the Website (including your IP address) as well as the processing of such data by Google by using the browser add-on available at the following link. Download and install plugin:

Opposition to data collection

You can prevent the collection by Google Analytics by clicking on the following link. An opt-out cookie will be set which prevents the collection of your data on future visits to this website: Disable Google Analytics. This is the recommended way for visitors on mobile devices. Please note that you must again object to the storage if you remove the cookies in your browser.

More information on how to handle user data in Google Analytics can be found at and at

Google Analytics cookies are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both their website and advertising.

Data processing

We’ve signed a data processing agreement with Google and are fully implementing the strict requirements of German data protection authorities when using Google Analytics.

Google reCAPTCHA

We use “Google reCAPTCHA” (hereafter “reCAPTCHA”) on our websites. Provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”).

With reCAPTCHA we want to check whether the data entry is done in a contact form on our website by a human or by an automated program. For this purpose, reCAPTCHA analyzes the behavior of the website visitor according to various characteristics as soon as the website visitor enters the website. For analysis, reCAPTCHA evaluates various information (for example, the IP address, the website visitor’s visit time on the website, or user mouse movements). The data collected during the analysis will be forwarded to Google.

For more information about Google reCAPTCHA and Google’s privacy policy, please visit the following links: and

The data processing is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting its properties from abusive automated spying and spam.

Video offers from YouTube

Our website uses plugins from YouTube, a Google brand. Site operator is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

EARSandEYES uses the so-called “extended privacy mode” when integrating the videos. According to YouTube, this will not connect to YouTube’s servers or transfer site visit information until the user plays the video. When you play the video and are logged in to your YouTube account, you allow YouTube to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

For more information about how to handle user information, please read the YouTube Privacy Policy at

The use of YouTube is in the interest of an attractive presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

Google Web Fonts

This site uses so-called web fonts provided by Google (Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA) for consistent font representation. When you call up a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly. To do this, the browser you use must connect to Google’s servers. As a result, Google learns that our website has been accessed via your IP address. If your browser does not support web fonts, a default font will be used by your computer.

More information about Google Web Fonts can be found at and in Google’s Privacy Policy (

The use of Google Web Fonts is in the interest of a consistent and attractive presentation of our online services. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

Google Maps

This site uses the mapping service Google Maps via an API. Provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
To use the features of Google Maps, it is necessary to save your IP address. This information is usually transmitted to and stored on a Google server in the United States. EARSandEYES has no influence on this data transfer.

For more information on how to handle user data, please refer to Google’s Privacy Policy:

The use of Google Maps is in the interest of an attractive presentation of our online offers and an easy findability of the places we have indicated on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

8. Update

Our privacy policy may change as a result of legal requirements and the evolution of our website and related new services, technical procedures or data protection measures. We therefore reserve the right to change this declaration at any time to reflect the changes. If so, we will notify you of the changes at this location, or by e-mail or by posting a notice on our website. This version contains the current status of May 2018.

We are happy to help you!