Identification of relevant consumer needs as a basis for the development of successful innovations.

You are at the beginning of the product development process or are looking for innovation platforms for your brand, and the question of tangible starting points is in the air.

Consumer insights are the most important basis for innovation projects that are successful on the market in the long term. They guarantee that the ideas and concepts based on them are applied in the "right" places: The concrete needs of your target group.

Your advantages:

  • Deep engagement with the world of the consumer
  • Developing an understanding of the behaviour and needs of your target group
  • Identification of emotional and functional triggers and barriers
  • Definition of well-founded insights as a starting point for innovation development.

Insight generation - the most effective way to gain consumer needs as a starting point for innovation.


Here is our fact sheet “Insight-Generation” for you to download free of charge.

You might also be interested in our articles Insight-Generation - Field research up close! and Success through system: Innovation management with the EARSandEYES InnoCircle as a compass.


Would you like to speak to us personally? Then send us a message:

This website is using cookies to provide a good browsing experience

These include essential cookies that are necessary for the operation of the site, as well as others that are used only for anonymous statistical purposes, for comfort settings or to display personalized content. You can decide for yourself which categories you want to allow. Please note that based on your settings, not all functions of the website may be available.

Your cookie preferences have been saved.