Idea Evaluation

Quantitative verified selection of ideas for concept development

Based on consumer insights, you have developed many ideas for new products or services in a workshop. Now, before the concept development phase, you want to make a validated pre-selection to ensure that you select the most successful ideas from the consumer's point of view. Idea evaluation solves the task of finding the most promising ideas quickly and cost-effectively. It is therefore the substantial prerequisite for the next stage of concept development. This way, you can identify and prioritize the product ideas that have the greatest potential for success while involving potential users in the early phase of innovation development.


Your advantages:

  • Reliable success indicators
  • Globally applicable
  • Fast
  • Inexpensive

Idea Evaluation is the safe way to prioritise the best ideas.


Here is our Idea Evaluation fact sheet for you to download free of charge.

Our article Idea generation - and then? Validating new product ideas might also interest you.


Would you like to talk to us personally? Then send us a message and we will get back to you as soon as possible.

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