Why we do
what we do

and why customers trust us

Hearing what's
being said.
Seeing what's

Since we founded EARSandEYES as one of the first online market research institutions in 1998, many things have developed and changed. Only one thing hasn't: We were and are market researchers and consultants out of conviction and passion. Our original aspiration when we were blazing new trails in market research still drives us today: to lead the way in everything we do. As a full service institution, we create new paths for you as a company in order to supply you with fast, custom-made solutions at a very good price/performance ratio. These include the unique combination of market and trend research, which opens up wholly new, extensive and long-term opportunities and ways to maintain or gain market leadership.More
Challenges in market research are becoming more and more complex. That's why it's the more important to us to offer you individual, custom-made study designs and tools. As our customer, you'll receive not only figures and data, but solutions to help you forward in your decision-making.

Not only do we examine the present for you, we're the only institution in Germany that is in a position to compare findings from market research with future movements - with trends. Here for you as inspiration, support and pioneer for innovations.

All this is guaranteed by our outstandingly trained and experienced project managers and the high technical skill of our IT department. We have worked exclusively with the survey software we developed ourselves from the very beginning and can therefore adapt our tools to your needs as a customer at any time.

Our own closed access pools in Germany, the UK and France complement our range of services. We place great value on the quality of the panels and secure them with multi-step screening processes. But that's not enough: we were already in personal contact with 80% of all our participants.

That's what EARSandEYES stands for. And that's what we stand for.

Susanne Maisch & Frank Lüttschwager
Managing partners and founders of EARSandEYES Less

Simply talk to us – we will be happy to advise you!

+49 40 822 240 0



turning EARSandEYES into what we stand for

about research

Our team of 20 employees consists of experienced and likeable people united by a common aspiration: they want to deliver solutions for our customers.
And they do it in the three departments of Project Management and Analysis, IT and Panel Management.More
Our project managers are trained market researchers with many years of professional experience in online and offline research. They are passionate about their projects from the development of questionnaires to analysis and presentation of the results. What marks our trend researchers out is their competence and experience in thinking strategically and with vision. They are right to regard themselves as observers, consultants and advisers in a world full of exciting challenges and possibilities.

In our IT department, a team of developers and programmers works on keeping our tools state of the art, continuously improving our in-house software and regularly creating new, custom-made tools in order to be able to deliver the best solution for the task.

Our Panel Management employees look after our participants and manage their data to ensure a constant high level of quality for our panels. And of course, they carry out a wide variety of online and offline recruiting activities.
We're particularly proud of the fact that we've had personal contact with 80% of all participants in the panel - an important consideration when it comes to quality.Less


for which we have worked for over 15 years

We research in
all sectors of
the economy.

You will surely understand that we've refrained from a complete listing of all the companies we've had the pleasure to work for at this juncture. Our research always requires trust and confidentiality. But as you can see, we cover the whole diversity of industries and hardly a single industry has been left out of the history of EARSandEYES.

Customer voices

about EARSandEYES

every opinion
matters to us

We don't just ask questions on behalf of our customers, we also ask our customers. Only open, constructive feedback can help us continue to improve. The fact that we're seen as a competent, reliable and solution-oriented partner is certainly a major reason why we've had the honour of working for longer than 10 years for more than 20 of our customers. But please, read for yourself:
„EARSandEYES impressed us by their excellent trend research, which served not only to identify new and exciting trends, but also the needs and motivations behind them. EARSandEYES creates the ideal foundations for understanding the consumer and developing consumer insights. We look forward to working with them on further projects.“
Julia Bernitzki, Market Research
„Thank you so much for the brilliant results, presentation, service, reliability!! I'm looking forward to more projects with you!“
Elisabeth Vorwerk, Beiersdorf AG, Head CMI Germany
„Our cooperation with EARSandEYES always leads us to directly usable results oriented to our operative business and recommendations derived from them. Changing demands in topics and market segments are met with great care in adjustment - highly commendable!“
Thomas Kopf, MCM Klosterfrau Vertriebsges. mbH, Director of Market Research and Commercial Idea Generation
„Many thanks to you and your team for putting up with the repeatedly changing requirements and challenges during the preparations for the test so cheerfully ☺ and then going on to deliver the results in record time."“
Svenja Gutzke, SCA Hygiene Products Vertriebs GmbH, Marketing Manager Hanky/ Facial Central

Simply talk to us – we will be happy to advise you!

+49 40 822 240 0


Virtual Shelf

With our 3D shelf, we simulate the PoS more realistically than ever before. This saves you not only a lot of time, but above all a lot of money. We explore the potential of your design alternatives with our "best-in-class" shelf. We simulate real purchasing decisions at the PoS for you quickly, simply and affordably. Thanks to 3D technology, individual products can be removed from the shelf with the mouse and viewed from all sides.

This way you can test how your product comes across in a very realistic setting with real competition. Our shelf test delivers valid results within a few days even for large sample sizes and difficult target groups – and that at comparatively low costs.

The virtual implementation makes design modifications and optimisations quick and easy, all without the normally high associated costs of prototypes and dummies.

More about our fields of research and research tools


Knowledge of the needs, habits, attitudes, motives and expectations of consumers is fundamental to developing new ideas and solutions. That's why we at EARSandEYES have developed numerous tools to accompany your target group throughout its day.

Since more and more consumers are equipped with terminal devices these days, we have developed our "Mindjournal" app for authentic investigations in the here and now. For precise and unfiltered, spontaneous statements in response to situationally posed questions. Whether auditory or visual input, numerous help functions make it easier for the respondent to react immediately, regardless of the place and situation. Situational, emotional, honest. As close to the consumer's everyday life as possible.

More about our fields of research and research tools

Systematic innovation management

With EARSandEYES, you benefit from systematic innovation management through the combined methods of trend and market research. In partnership with you, we draw up consumer and market insights that are relevant for you, identify future fields of innovation for you and, together with you, develop specific products and services on the basis of this. For you, this produces solutions that can be implemented for your brand and are the result of reliable bases for decision making, while the risk of unsuccessful innovation is minimised. With this unique combination of methods in the innovation circle of market and trend research, we achieve the best for your company and its brand.

Children and youth

We are concerned not only with autonomous consumers with enormous purchasing power, but also with manipulators and co-decision-makers when it comes to adults' reasons to buy. You as a company therefore do well to establish your brand in this target group as early as possible, for the process of cementing brand loyalty is taking place ever earlier and we're talking about the consumers of the future.

That's why we decided as early as 1998 - as the first institution ever - to give child and youth market research its own online platform. Besides age-appropriate text and child-oriented display of questions, our avatar, "Scanny," helps the youngest participants by reading the questions aloud and lending assistance in answering the survey.

More about our fields of research and research tools

We wish you a merry Christmas

As the year draws to an end, we can look back on a great deal of progress at EARSandEYES. We have expanded our team and areas of expertise, we have conducted fascinating studies for many loyal and new customers and we have developed entirely in line with our wishes and plans. And all of this in new offices with a beautiful view over Hamburg. We are feeling glad and cheerful.

We thank you for your trust and our wonderful working relationship and wish you and your loved ones a merry Christmas and a healthy, peaceful and successful New Year.

Custom design

Every company is different, every company is concerned with different questions. That's why every customer has a right to an individual examination of their question. That's why we have no 'off the shelf' products.

Our thinking project managers, our years of experience in market research and our portfolio of a variety of tools make it possible to develop custom-made questionnaires to answer your precise question comprehensively and expediently. Naturally, we also have tried-and-tested standard surveys and tools - but we use them flexibly, not rigidly, and always keep our eye on the goal of generating the best results for our customers.

What you can also expect from us

Access pools

We use our own platforms to recruit and manage these access pools, which are of excellent quality thanks to careful nurturing and a variety of measures for identifying and reviewing the target persons. Highly specialised target groups can also be recruited from these EARSandEYES online access pools in sufficient numbers.

Naturally, we also work in numerous other European, Asian, South and North American and some African countries and in Australia. In these countries, we cooperate with well-known panel operators with whom we have amassed years of good experiences.

Another first in the German market research landscape is our own child access pool that makes it possible to survey children and youth aged 4 to 15 years.

What you can also expect from us

Almost every fourth person avoids certain foods

Gluten-free rolls, only lactose-free milk: According to a SPIEGEL ONLINE survey, 23 per cent of Germans complain of food intolerances. People who are not affected often have little understanding of this.

23 per cent of Germans avoid certain foods because they say they do not tolerate them. This is one of the results of a representative survey conducted by the market research institution Ears and Eyes on behalf of SPIEGEL ONLINE. 2,450 people aged 18 to 65 provided information on the subject of food intolerances and allergies. 567 stated that there are some foods they never or only rarely eat because they do not tolerate them.

To publication

To article with video

Our presentations

This year, too, we were represented at the market research trade fair again in Munich in October 2014 with our stall and two presentations.

If you are interested in one or both presentations, please contact us. You'll receive your login data for the download from us.

Workshop 1
"New methods for generating insights in the health market - a case study for Klosterfrau."

Workshop 2
"Many questions? And yet short interviews! On modularisation and data mining."

Contact and download

About us


Oberstraße 14 B
D-20144 Hamburg
Telephone: +49 40 822240 0
Fax: +49 40 822240 440
Email: info@earsandeyes.com

Managing director: Susanne Maisch, Frank Lüttschwager

Registry Court: District Court of Hamburg
Commercial Register entry: HRB 76621
Value-added tax identification no.: DE 812919940

Data security officer: Ulrike Spanknöbel, Oberstraße 14 B, 20144 Hamburg

Concept & text: Alexander Maisch
Design: Claudia Hulboj
Film: ad.quarter

Data privacy

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Contact and arrival


Oberstraße 14 B
D-20144 Hamburg

Telephone: +49 40 822240 0
Fax: +49 40 822240 440

Email: info@earsandeyes.com


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20144 Hamburg

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