PERFUME

Lifestyle changes after 09/11/2001
The world seemed to stand still for a moment after the collapse of the twin towers of the World Trade Center. A global cosmetics producer asked us, as a first step, to capture the mood in the metropolises of the USA, Europe and Asia and to deduce how the lifestyle and as a result the use and possible communication of cosmetics products would develop. As a second step and in cooperation with the customer, we developed new concrete concepts for perfume based on a specific survey.

FACE CARE

Insider Insights
We entered uncharted territory, namely women's bathrooms in the metropolises all over the world. We filmed the face care products being used and interviewed the women while they were grooming their faces. We revealed which products they appreciate and why they dislike others. Our customer agreed that this was a new and very helpful way of generating insights.