CAMPAIGN TEST
The interactive tool for measuring the success of campaigns as a pre-test or a post-test.
The contents of the surveys focus on aspects such as perception, product position, uniqueness, comprehensiveness of contents and advertising message, brand adequacy, credibility, and, of course, purchase motivation.
In addition to the previous interactive testing possibilities, the three specific tools tachistoscope, attention tracker and page flipper have been added to the campaign test.