BRAND PROFILER

The brand as a person.
Agencies, their clients and market researchers search for the essence of a brand, its core and its perception by the consumer again and again. Personification is a very efficient and clear way of describing and classifying a brand. In cooperation with market researchers, psychologists and external market advisors, EARSandEYES has developed and validated a creative tool which makes it possible to assign human qualities to the brand during an online survey.