DOMESTIC PRODUCT TESTS
There are two varieties of the in-home usage test:
Product test with final survey
At the beginning of a study, appropriate people are recruited for the test. They will then receive the product to be tested by mail. After a pre defined time period the final survey, in which they will reveal their experiences with the product, will be activated. In addition, all test persons will receive a reminder.
Product test with online diary
At the beginning of a study, appropriate people are recruited for the test. They will then receive the product to be tested by mail. During the whole time, while using the product, the test persons can reveal their experiences with the product in an online diary. New questions which arise during the field time can also easily be added and quickly answered this way.
Samples with identical structures in different months and rates of return of more than 90% are prove that this combination of domestic product tests and online market research is very valuable.