E-PRE-TEST

Leading through certainty.
With its e-pre-test, EARSandEYES has a set of measures in the area of pretesting advertising material. Adverts, claims, logos, packaging designs (two or three dimensional), storyboards and TV-spots can be tested. The e-pre-test consists of standardised and validated tests that can be carried out quickly and easily.

The content of the surveys focuses on aspects such as perception, product position, uniqueness, comprehensiveness of contents and advertising message, barand adequacy, credibility, and, of course, purchase motivation.