The tachistoscope

The EARSandEYES tachistoscope test allows us to exactly control the time motives are presented. This kind of test is especially helpful for posters and other advertising efforts that are only swiftly perceived by the observer.

The tachistoscope test examines the visual effect of an advertising medium. By presenting the motives on the screen for a very short time, we can determine which contents are the first to enter the observer's consciousness and what he or she really perceives.