QUANTITATIVE RESEARCH
Quantitative research with big samples is the form of online market research which has been established for the longest time.
As early as 1998, EARSandEYES set up the first access pool and developed the first version of our survey software EsESI, which is now available in version 7.1. We have many years of experience in multinational surveys in a wide range of target groups, such as buyers of FMCG products, employees of companies or users of rarely sold medication.
The main advantages of quantitative online research, namely the smooth and quick conducting of surveys in several countries and the accessibility to difficult target groups, become very obvious especially in the area of product-, concept- and advertisement tests, as well as in all other surveys using multimedia elements.